APAM’s African Adventure in Aid of Atlas

In April, Simon Cooke, APAM’s executive director and ex-Harlequin player, along with a team of Atlas Foundation (“Atlas”) supporters will be completing a South African Off-Road challenge through Zimbabwe and Botswana. Atlas was founded by Jason Leonard, the most capped England player, who won 114 caps for England and five for the British and Irish Lions, as well as other rugby and corporate heavyweights, bringing support to people around the world through the power of the game.
The trek has been designed to create some substantial driving challenges in the wildest of the African Bush and the team will also have the opportunity to meet the champions of the South African projects.
Neil Blewitt, Atlas’s Golf and Cycling supremo, won a prestigious award from the London Stock Exchange Group in recognition of his outstanding contribution to the community and  has used his £1,000 prize to buy rugby boots for children in the Atlas Foundation programmes. Jason, along with Bob Skinstad, who played 42 tests for the Springboks, Shane Byrne, former Irish rugby union hooker who won 41 caps between 2001 and 2005, and a number of other ex-rugby professionals, will be delivering rugby boots and balls to children in deprived communities throughout Zimbabwe and Botswana. In addition, Atlas will provide food, medicine and educational support and materials, whilst also instilling the values of rugby, such as friendship and teamwork.
Through Simon, APAM has donated £10,000 to the Atlas Foundation to help improve the lives of disadvantaged people across the world. The firm is also looking for further support to make the trip a success.
For only £1,000, Atlas provides coaching and educational support for 120 children in one school for a year, equating to less than £10 per child, per year. In current projects, this has boosted schools’ passes from 15% to 80% at critical age 16 exams, allowing kids to break out of the poverty cycle and into a better future.
Nelson Mandela perfectly captured the foundation’s ethos: “Sport has the power to change the world. It has the power to inspire. It has the power to unite people, in a way that little else does. It speaks to youth in a language they understand. Sport can create hope where once there was only despair.”
APAM is proud to support such a worthy cause.
For further information on the Atlas Foundation and to make a contribution please see below. A small donation will help purchase additional items to be distributed to the children visited.  With only £3.99, a young person could be provided a rugby ball, whilst £4.99 could provide a sports T-shirt for the children to play in.
The Atlas Foundation: http://www.theatlasfoundation.org.uk/
Donation options:
Pay by card through MyDonate – adds 25% gift aid to eligible donations.
Link: https://mydonate.bt.com/fundraisers/simoncooke2

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