H&M is pleased to announce the opening of a brand-new store located at Eldon Square shopping centre in the heart of Newcastle.

Covering in excess of 1,755 sq. metres and based over two floors, H&M Eldon Square offers full Ladies, Divided, Men’s, and Childrenswear departments, providing great quality fashion, at affordable prices, in a sustainable way.

This new store will offer customers a very different interior look and feel to other H&M stores, with a focus on creating a modern and relevant shopping experience. Customers visiting the store will notice a warmer, more welcoming interior and relaxed environment, and a lower volume of products which will be displayed in a more aspirational way.

Founded in Sweden in 1947, H&M opened its first UK store in 1976. Forty years later, the UK and Ireland portfolio has grown to include in excess of 240 stores.

With sustainability at the heart of its business model, H&M offers a garment collecting service worldwide. The H&M garment collecting scheme was launched in 2013 and offers customers the chance to donate any unwanted clothes and textiles, by any brand, whilst shopping in-store. All donated items are recycled with 0% going to landfill. The H&M garment collecting scheme is just one example of the many projects H&M has implemented to lead the change towards 100% circularity.

Toni Galli, Country Manager for H&M UK & IE said “We are extremely excited to be opening a brand new store at Eldon Square this summer. Our aim is always to provide our customers with the best shopping experience possible and we are confident that our new store will offer exactly this. We cannot wait to share more details with our customers in the near future!”

Bernice Nesham of APAM, Senior Asset Manager at Eldon Square said, “We are delighted that H&M have chosen Eldon Square to invest in their exciting new store plans and make a long-term commitment to Newcastle. H&M will be a fantastic new addition to our retail mix, ensuring that Eldon Square remains one of the most popular UK shopping destinations in the UK.”

More details about H&M Elton Square will be released in due course.

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