Online retailer Anything 4 Home has bought the 104,000 sq ft Fenton 104 warehouse and offices in Stoke-on-Trent from Catella APAM for an undisclosed sum for its own occupation.

The group is relocating from Birmingham to Oldfields Business Park.

Fenton 104 is located close to the A50/A500 dual carriageway intersection in Stoke-on-Trent, with Junctions 15 of the M6 motorway approximately 3.5 miles away.

Acting on behalf of specialist real estate investment and asset manager Catella APAM, property consultancy Knight Frank sold the modern detached warehouse with two storey offices in Birrell Street, Oldfields Business Park. The joint agent on the sale was Williams Sillitoe.

The deal to attract a Birmingham-based company to Stoke was supported by Make it Stoke-on-Trent and Staffordshire Investment Service.

Cllr Brown, leader of Stoke-on-Trent City Council and Cabinet Member for Corporate Resources, Strategy & Partnerships said: “Stoke-on-Trent’s reputation is growing as the place to do business and attracting Anything4Home from Birmingham shows exactly that. It is great news for the city that Anything4Home will be bringing another 45 jobs to the city with its relocation.”

Edward Kennerley of Knight Frank’s Industrial & Logistics team in the Midlands, said: “We are delighted to have agreed the deal with Anything 4 Home, which had been looking for suitable freehold premises in Birmingham for more than two years.”

Anything 4 Home was established in 2007 and sells a range of products from beauty items to lighting, and from toys to stationery, from its online department store.

Edward Kennerley added: “There is a lack of freehold second-hand industrial property opportunities across the Midlands and we are seeing a number of owner occupiers that are willing to move cities in order to secure the freehold premises they need to grow their business.”